Dorian Schubert a SEO tools that will
be fantastic that will make our working lives much easier. The problem is that
a full suite of such luxuries is not exactly cheap. SEO tools that can take
pride of place on your marketing mantelpiece. You will find them grouped into
the categories below to make it easy for you to find specific features when you
need them:
Google
Search Console
Dorian Schubert
where you can gain insights into your site’s organic performance, and any
reported issues such as notifications of manual action penalties. Every SEO
concerned with ranking well on Google should be familiar with it.
What it can do:
You can get a full rundown
on the tool, but as a quick summary, here are some of its main uses:
- Understanding your site’s SEO
performance in terms of clicks, impressions, CTR, and average positions on
an individual keyword level — ultimately helping you plan a growth
strategy;
- Inspecting URLs to identify
crawling and indexing issues that could prevent it from showing on the
SERPs;
- Finding coverage errors and the
cause of these (404 errors, crawl issues, pages blocked by robots.txt and
more);
- Submitting a sitemap;
- Finding manual actions and
security issues;
- Gaining insights into the
back-links and internal links that Google knows about;
- Request the indexation of a
URL;
- Informing Google of a domain
name change.
We love it because:
It is the best place to see
the exact issues that Google sees when it crawls and indexes your site. On a
page-by-page level, you are able to test a URL to understand exactly how
Google-bot interprets it, including the user-declared and Google-selected
canonical, the date it was last crawled, and much more. It is the first place
you should go to diagnose any issues regarding the way your site appears on the
SERPs.
Google PageSpeed Insights
Dorian
Schubert increase your site speed is not only a ranking factor, but it also
impacts the user experience (UX) of your site. Slow pages can prevent
conversions and damage rankings, so Google’s free PageSpeed Insights tool is a
great way to keep on top of this.
What it can do:
Use the Google PageSpeed
Insights tool to understand your site’s PageSpeed score and learn how to
improve it by fixing highlighted issues. Even if you are not overly technical,
you will be able to see the main areas that are affecting the speed of your
site, such as image load time or server issues, as well as the areas that are
performing well.
We love it because:
It gives you clear
suggestions for improvements to your site, and also indicates how much time can
be saved by making them — it’s a great way to fine-tune your
website’s performance.
Bing Webmaster Tools
Dorian Schubert says that Bing Webmaster Tools makes
it far too big an opportunity to ignore by focusing on Google alone. Bing
Webmaster Tools exists to help you manage your site’s appearance on the search
engine.
What it can do:
Get a whole host of insights
into your site on Bing Webmaster Tools, including a summary of how well your
site is performing and the areas on which you need to focus to improve. It
helps you understand how users are finding your site to allow you to prioritize
improvements, diagnose site issues and receive alerts and notifications from
Bing. There is a chance your competitors are turning blind eyes to Bing, so you
might be able to use this to your advantage.
We love it because:
Bing Webmaster Tools
actually gives you more insights into your site’s performance than Google
Search Console. It offers an SEO analysis tool (namely, SEO Analyzer) that
gives best practice recommendations, which even bypasses your robots.txt file
to allow you to check pages you aren’t yet ready to index.
SEMrush
SEMrush is the comprehensive SEO
toolkit that, amongst many other things, allows you to keep on top of all
technical matters related to the optimization of your site.
What it can do:
While there are a number of
different pricing plans to choose from, a free subscription provides a range of
opportunities:
- You can perform up to 10 searches a day in our Domain
Analytics and Keyword Analytics databases;
- You can use the Keyword Magic tool (without saving
searches);
- You can create and manage a single project;
- You can crawl up to 100 pages of your site with the
Site Audit tool to find issues and opportunities;
- You can track the positions of up to 10 keywords in
the Position Tracking tool;
- You are given a total of 10 SEO Idea units per month.
We love it because:
From keyword research
through to technical SEO auditing, reporting, and competitive research,
SEMrush’s free subscription offers a wealth of features that will make your
life easier. It will even give you access to free extensions like SEOquake and
glimpses of paid add-on features like the Growth Quadrant for competitive
landscape analysis.
Screaming Frog SEO
Spider allows you to crawl up to 500 URLs with a free account, which
allows for a good level of insight into technical issues.
What it can do:
Unlike many other crawlers,
Screaming Frog is a desktop-based tool for analyzing and auditing technical SEO
issues. From finding broken links and auditing redirects to analyzing meta data
and discovering duplicate content, this powerful tool can be used for sites
large and small.
We love it because:
Screaming Frog makes it easy
to export your findings to a spreadsheet to be used for informing SEO
recommendations, so the range of possible analyses can make for useful
strategic insights in the long-term.
Sloth
Sloth helps you use Cloudflare
Workers, along with their extensive network of global data centers, to set 301
and 302 redirects, implement hreflang, conduct A/B testing, modify your
robots.txt file, and even collect log files.
What it can do:
When working at enterprise
level, it is not uncommon to encounter roadblocks when trying to implement
solutions to fairly common SEO tasks, such as redirects to hreflang tags.
Sloth lets you use
Cloudflare Workers to execute JavaScript on the side without impacting the underlying
infrastructure, which means you are able to clear any obstacles to get your
tasks done.
We love it because:
This
free tool puts you back in control of many essential SEO tasks, so you don’t
need to rely on developers or find workarounds to
